Macro Extension
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 Macro Extension Tube Set Pentax K IST D DS DL DL2 K10D $10.99 Time Remaining: 28d 15h 5m Buy It Now for only: $10.99 |
 Polaroid MP 3 Copy Stand Camera Macro Lens and Bellows Extension Unit Boxed $25.00 Time Remaining: 3d 2h 52m |
 Macro Extension Bellows for Canon 500D 450D 1000D 400D $38.90 Time Remaining: 13d 7h 45m Buy It Now for only: $38.90 |
 Asahi Pentax SMC F4 14 50mm Macro Lens and Extension Tube Set Minty $235.00 Time Remaining: 26d 1h 32m Buy It Now for only: $235.00 |
 Macro Extension for Polaroid MP4 MP 4 $29.00 Time Remaining: 8d 3h 20m Buy It Now for only: $29.00 |
 Pentax Spotmatic SPII w super takumar135mm Lens+2 extension tubes sets f macro $65.00 Time Remaining: 4d 2h 20m |
 MINOLTA MT 36mm MACRO EXTENSION TUBE $24.99 Time Remaining: 5d 17h 32m Buy It Now for only: $24.99 |
 VIVITAR MACRO EXTENSION TUBE AET 5122036mm Minolta $34.99 Time Remaining: 6d 2h 41m Buy It Now for only: $34.99 |
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Logitech Wireless Gaming Mouse G700
List Price:  |
DescriptionPowerful control that gets you deep into your game. Wireless freedom without performance compromises. Control you can feel You?ve got 13 precisely placed, programmable controls to perform single actions and complex macros... |
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IPEVO Point 2 View USB Camera
Sale Price: $69.00 |
DescriptionThe Point 2 View (P2V) is a USB Web Camera designed to free you from the usual screen-mounted web camera perspective. With its excellent 2 Megapixel resolution and unmatched versatility, the P2V will quickly become your favorite for video chats, business presentations, family photo sharing, and much more... |
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BestDealUSA Macro Extension 3 Ring Tube for Pentax K/PK Camera Lens
Sale Price: $9.35 |
DescriptionMacro Extension Tube Set for Pentax K/PK mount |
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BestDealUSA Macro Extension Tube for Pentax K-x K-7 K-m K2000 K200D
Sale Price: $9.35 |
DescriptionMacro Extension Tube Set for Pentax K/PK mount |
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Aquatica Housing for Canon 7D w/ Aqua View
Sale Price: $3,988.00 |
DescriptionWith an 18MP APS-C CMOS sensor and 1080p HD video recording with manual controls, this camera/housing combination is the ultimate refinement of underwater imaging at the moment. |
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Fotodiox Canon EOS Macro Extension Tube Set Kit for Extreme Close-up, fits Canon EOS 1d,1ds,Mark II, III, IV, 5D, Mark II, 7D, 10D, 20D, 30D, 40D, 50D, 60D, Digital Rebel xt, xti, xs, xsi, t1i, t2i, t3, t3i, 450D, 500D, 550D, 1000D, 1100D
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DescriptionYou can use the camera mount coupling adapter and lens mount coupling adapter alone or with combination of any or all three extension tubes for extreme Macro photography. Since there is no other optical components been added, the image preserve the original optical property of the lens... |
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Amzer Micro USB Retractable Data Cable - Black
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DescriptionReduce cable clutter with this innovative retractable Sync and Charge cable At one end is a Micro USB plug and at the other end is a standard USB plug This cable can both sync and charge your device to your laptop or computer You can also use it with your favorite USB vehicle charger or USB AC charger for a quick recharge It easily fits into any bag purse or briefcase making it the perfect travel accessory |
FORCES IN THE RETAILERS MACRO ENVIRONMENT
FORCES IN THE RETAILERS MACRO ENVIRONMENT
Various elements such as demographic, legal, social, economic and technological variables affect an organisation and its marketing efforts. It is now recognized by all that even a well concerned marketing plan may fail if adversely influenced by uncontrollable factors (demographic, legal etc.). Therefore the external macro environment must be continually monitored and its effects incorporated into Retailer's marketing plans.
The External Environment of Retail Marketing
Demographic Environment
Technological Environment
Social Environment
Political / Legal Environment
Economic Environment
DEMOGRAPHICENVIRONMENT
The first environmental fact of interest to retailers is population because people make up markets. Retailers are keenly interested in the size of the population, its geographical distribution, density, mobility trends, age distribution and social ethnic and religious structure.
Demographic structure is seldom static for long and changes in its composition often test the residency of a marketing firm. Further, these changes influence the behaviour of consumers which, in turn, will have a direct impact in the retailer's business. The ripples of these changes will reach the organisation forcing it to alter or amend the existing marketing practices in vogue. In short, Retail firms, will have to continuously measure the changes - qualitative as well as quantitative - that are taking place in the population structure. To avoid negative consequences brought on by active consumer groups, a retailer must communicate with consumers, anticipate
problems, respond to complaints and make sure that the firm operates properly.
POLITICAL / LEGAL ENVIRONMENT
Retail marketing decisions are substantially impacted by developments in the political / legal environment. This environment is composed of laws, government agencies and pressure groups that influence and constrain various organisations and individuals in society. Legislation affecting retail business has steadily increased over the years. The legislation has a number of purposes. The first is to protect from each others. So laws are passed to prevent unfair competition. The second purpose of Government regulation is to protect consumers from unfair retail practices. Some firms, if left alone, would adulterate their products, tell lies in their advertising, deceive through their packages and bait through their prices
SOCIAL/ CULTURAL ENVIRONMENT
In recent years, the concept of social responsibility has entered into the marketing literature as an alternative to the marketing concept. The implication of socially responsible marketing is that retail firms should take the lead in eliminating socially harmful products such as cigarettes and other harmful drugs etc. There are innumerable pressure groups such as consumer activists, social workers, mass media, professional groups and others who impose restrictions on marketing process and its impact may be felt by retailers in doing their business. The society that people grow up in shapes their basic beliefs, values and norms.
ECONOMICENVIRONMENT
Retail markets consist of purchasing power as well as people. Total purchasing power is a function of current income, prices, savings and credit availability. Marketers should be cognizant of major trends in the economic environment. The changes in economic conditions can have destructive impacts on business plans of a firm. Economic forecasters looking ahead through the next decade are likely to find their predictions clouded by the recurrent themes of shortages, rising costs and up and down business cycles. These changes in economic conditions provide marketers with new challenges and threats. How effectively these challenges could be converted into opportunities depend on well-thought-out marketing programmes and strategies. Further, no economy is free from the tendency of variation between boom and depression, whether it is a free economy or controlled economy. In any event, economic swings affect marketing activity, because they affect purchasing power.
TECHNOLOGICAL ENVIRONMENT
The most dramatic force shaping people's lives is technology. Advances in technology are an important factor which affect detail marketers in two ways. First, they are totally unpredictable and secondly, adoption of new technology often is prevented by constraints imposed by internal and external resources. At the same time, it should be remembered that technological progress creates new avenues of opportunity and also poses threat for individual firms. Technology has helped retailers to measure the products with modern weighing machines. Earlier, they have used balances which could not measure the merchandise correctly.With the help of weighing machine, products can be measured with the result customer satisfaction can be enhanced. In the following areas where technology have been extensively used.
1. Packing of the products
2. Printing the name of the shop on the product visibly
3. Modern refrigerators where merchandise can be used for a long time and
4. Billing.
.R.YUVARANI
M.Phil Scholar
Department of Commerce
Periyar University
Salem-11
About the Author
R.YUVARANI
M.Phil Scholar
Department of Commerce
Periyar University
Salem-11
Macro fun with extension tubes