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Recovery In Export Demand, Recovery Appliance Industry Growth Trends Evident

It Guangdong Inspection and Quarantine Bureau of Statistics, Guangdong export quality household appliances has increased, the first half of the council inspection failure rate of household electrical appliances exports plummeted 10%. Guangdong province is the home appliance exports, exports of household electrical appliance enterprises in Guangdong Inspection and Quarantine area reached 2,000, the annual export volume of more than 30 million grant, exports more than 90 billion U.S. dollars, accounting for more than 50% of exports.

Failure rate of decline in exports of household appliances industry, the recovery of growth provides a good protection for the appliance industry in China continued to promote domestic demand driven by favorable policies to restore growth in exports, gold domestic and international markets is of great significance is also a powerful home appliance industry growth guarantee.

Exports rose show ring For international Financial The negative impact of storms since last year, China has successively promulgated a series of policies to support the steady growth of foreign trade initiatives: continuous increases in the export rebate rate of some products, the current tax rate of 12.4% comprehensive; support SMEs explore international market, in particular the emerging markets and the establishment of

Sell Network; multiple channels to increase loans to help finance the export enterprises solve bottlenecks. In the home appliance exports from April 1 to

CRT TV's export tax rebate rate to 17% after the government in June announced that it will once again send the equipment for television that 17% export tax rebate to stimulate the export of home appliances.

In a variety of policy support, household electrical appliance enterprises have to take the initiative in overseas markets, trying to open up new markets or stable market share. General Administration of Customs statistics show that: in July this year, China's exports fell 23%, imports fell 14.9%, down 1.6 percent expansion the previous month were, but the chain grew 10.4% and 8.7% .

The second half of household appliances industry will have a new improvement

From Appliances to the countryside To TM, Huimin energy conservation project, a series launched by the State enacted a new policy for the whole consumer electronics market in 2009 will show an attitude of a start in life situation. Despite the global economic turmoil for many enterprises in the export performance than in previous years, but the policy of stimulating domestic demand Querang appliance brand again zeroed in on the country's vast market.

The first half of this year, Gree, Midea, Haier income of the three listed companies were 20.1 billion, 249 billion, 16.6 billion, decreased by 19.8%, 11.3%, 11.7%. Terms of the changes from the income, the income decline in the U.S. at least, mainly because

Air conditioning The good export performance, while Haier air conditioner sales dropped more despite, but because the refrigerator industry less affected by the financial crisis is not a large decline in overall revenue.

Trend of warming in the household appliance industry, firms have to speed up the pace, innovative. September 4, a theme "

Environmental protection Energy-saving dynamic high-definition "of the 2009 exchange NeoPDP TV Promotion held in Fuzhou. At the meeting, manufacturers, home appliance stores, various media have to the home appliance industry trends and new product innovation vocal performance of the latter half of household appliance market is optimistic attitude.

Appliance industry experts, China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo said that in the second half of this year, with the steady macro-economic rebound, the policies put in place, when the home appliance industry will have a new improvement, industry fundamentals will continue for the better. This has fully demonstrated in 2009 for the appliance industry, is a rare opportunity for years.

Detonated in rural areas, a huge potential for bringing home appliances buy home appliances is expected to make significant policy adjustments, have been controversial product price ceiling may be in the next round of bidding was completely abolished, if realized, this means that rural consumption buy home appliances to the countryside who do not need to consider the limit factor products, can purchase various grades according to their electrical appliances, and can get 13% of state subsidy payments. This change is expected to end this year, a new round of bidding in the realization of home appliances to the countryside.

Policies to promote in-depth development, household electrical appliance enterprises own channel marketing, network coverage area, and other practical issues will be the test market environment.

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