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Products recycled brand Raiders
In the West, the brand known as the economic "atomic bomb", is considered the most valuable investment and even profits. The laws of the international market: 20% of the strong brand occupies 80% of the market. Each entrepreneur's biggest dream is to have as Microsoft, Coca-Cola has the same music as Kander ... ... These are all struggling entrepreneurs the impetus. "Profit by producing fewer, more profit by brand." This is a famous economist of Western spoken word. "Winnie the Pooh" is the name of a Disney brand, the global turnover last year was Er Qian Shi Bai more than six billion dollars, while in Guangzhou last year's income is several billion. Music can be seen to create a brand as the profit is sufficient to extremely wealthy of.
However, to create a brand is very difficult. In fact, careful look at the world truly have the ability to successfully create brand business less than 100. Although there are many world famous brands, but Suanlaisuanqu are either owned by so few companies. Such as: we are familiar in cosmetic brand sk-2, is held by the max factor, max factor as early as 1991 but was p & g acquisition of the company. p & g (Procter & Gamble Company) was founded in 1837, is the world's largest consumer products companies, we are familiar with its own brand by the more than 300, Pantene, Head & Shoulders, Olay, tempo and so on. Another example is the brand associated with you life :7-11, Watson's, Nestle, Mr. Juice PARKnSHOP, Fortress and other name by Li Ka-shing and Hutchison Whampoa Limited (HWL) hold.
Why in the world by so few people can truly build brands? To be successful like how to build their own brand? Brand before without making a clear analysis of current market conditions is the key. See the current situation is a very important thing, the so-called "clear the situation comes before a fall", the importance of this is the stock of the situation, the history of many well-known stories, such as: Xiang Yu, Han Xin, please do coach, Han Xin is ordinary text will be, never had the experience on the battlefield, why Han Xin Xiang Yu to reuse? For example: Liu Bei and Zhuge Liang Highlighting Please have a common feature, to see the situation at that time.
Tony Leung starred in the movie "Tokyo Raiders" This is, there is a fragment, described Tony skateboarding in the street car. Some businesses on the sights on the prevailing market situation, strong production of the same type of scooter, the market and the resultant products are popular in Southeast Asia. In the United States first landed on the moon, there was an American sights on the market situation and development trend of the grounds of academic research, the space agency had a photo of the portrait to the right to use trademarks as clothes, and then throughout the country . Become rich overnight. This person is lucky, because he see the situation at that time.
But it can not only see the momentary situation, because the market is growing, there are different situations in different periods, see the market situation analysis, to grasp every opportunity to market the brand is growing roots. Situation analysis should in many, many different data inside, choose the current market, where the gap, which spotted the opportunity to determine market entry points.
See the situation clearly is not a very complex issue, the key is to see the situation after the decision, whether on the right path. So after seeing clearly, with a lot of people need to participate in the implementation, this involves the management of the area, that is how to implement management.
Management has a pppp concept that promotion (promotion), price (the price), place (location), produce (product), how to understand pppp it? We make the following analysis:
1, promotion (Promotion): how to make products more selling so well? Promote the approach very important. For example, if you want to buy a cell phone, went to a mobile phone at the front desk asked: 'what a cell phone is good? "Then, the sales girls very enthusiastically replied:" All of us are very good products, you pick any it! "Although the sales lady was very polite enthusiasm, but you never even got to the purpose you want advice, ask virtually no question. You still have to re-assess their own, which in the end to buy a cell phone. The second approach is to think about it readily picks up a cell phone said: "Buy the right department, the department is best for you. "This approach may be to the views of you, but this has not been more thought. A third approach:" Miss, you looked like a tall, select this one kind of it, which a more suitable like you This tall, beautiful women, what color do you like? The phone is also free to change case, more to send two original color covers. "Obviously, the third approach is the best.
About the Author
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as emergency strobe light , kevlar helmet.
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